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Content principles

Our content principles help us understand and reinforce our personality, tone and voice. They also help us provide a consistent experience across all our products, services output and any other way we interact with people.

The Moodle content style guide

The Moodle content style guide is for UX writers, copywriters, marketers, developers, translators, and anyone else writing for Moodle.

Values, personality and principles

Our values are the core Moodle beliefs and unify everything we do. Our personality is influenced by our values and describes the set of characteristics that we attribute to Moodle. Or, to put it another way, it's how we describe Moodle as if Moodle were a person. Understanding our brand personality is essential because it helps us connect more deeply to our brand identity and fosters brand loyalty.

Who we are, who we aren't

When representing Moodle either as a team member or as part of our community, it's essential to reflect on who Moodle is and who we aren't. Avoid confrontation in our written, verbal, or other forms of communication.

Word list

This word list contains guidelines on how we use specific terms at Moodle. If you can't find a word here, check the dictionary or use the search function to see if we've addressed it somewhere else in the guide.